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Online Marketing

Building a website is only half the battle. You also have to find ways to attract visitors to your website.

Here is a rundown of some of the methods we use.

Pay-per-Click Advertising

Pay per click campaigns, such as Google Adwords can provide instant results and a clearly measurable return on investment. We can manage your campaigns constantly tweaking and improving keywords for your ads to ensure you pay the minimum amount for maximum exposure.

Search Engine Optimization

Search Engine Optimization has become somewhat of a buzz word for modern web developers. It is often used to describe good coding practices that make it easier for the likes of search engines and screen readers to find the content within your website. However this is only half the truth.

True Search Engine Optimization is not something that can be offered as a one-off when developing a website and you should never let anyone tell you otherwise. To be truly optimized, all the written content within a website needs to be carefully thought-out and planned, but most importantly kept up to date. We view Search Engine optimization is an ongoing process and will guide you every step of the way.

Link Popularity

Link popularity is a key component in determining your placement on search engines. We can find link partners as well as using techniques such as message board seeding to maximise the number of links going into your website.

Offline Integration

We can advise you on ways to give your website a higher profile in your offline marketing campaigns, including placement of your URL and inclusion of your website address in things like voicemail systems, brochures, advertising, etc.

Viral marketing

Word of mouth is one of the most powerful forms of marketing. We are very skilled at creating viral marketing strategies to be passed on by word of mouth and email.

Email marketing

We can manage all aspects of your email marketing campaigns including helping you setup a mailing list or e-newsletter.

Banner advertising

We can research appropriate websites on which you could advertise, negotiate fees, and monitor responses.